Globe celebrates its biggest-ever 917 Day through encouraging its 85M customers to support local communities affected by the pandemic.
Inspired by Globe’s original and longstanding 917 prefix, the 917 Day is held every September 17th to showcase the company’s appreciation to its loyal customers. Since its launch, the Globe Rewards’ donation platform has raised almost 40 million pesos worth of cash donations and Rewards points that benefited health workers, frontliners, and medical institutions, as well as communities in need
This year, Globe launches several month-long activities for their customers that will allow them to give back to partner organizations, communities, or groups that they want to help. This includes the G Legends Cup amateur mobile gaming tournament culmination, wherein winners will have the opportunity to share their prize with the beneficiary of their choice, the G Music Fest to be held on September 25 and 26, where music fans can show collective support for Globe’s partner beneficiaries; and, the first-ever G Super Sale, an exclusive marketplace partnership with Lazada and GLife running from September 15 to 19, which allots a corresponding contribution to community-uplifting beneficiaries.
Among the different partner beneficiaries include, Ayala Foundation, GMA Kapuso Foundation, Hero Foundation, Hineleban Foundation, Moments with Fr. Jerry Orbos, Natasha Goulbourn Foundation (Hopeline), the Philippine Animal Welfare Society (PAWS), PGH Medical Foundation, Inc (PGH MFI), Rise Against Hunger, Rotary Foundation, Save Philippine Seas, Teach for the Philippines, Virtualahan, Walang Iwanan Alliance.
“Every year, we make this celebration meaningful for our customers, but as the local situation progresses, we want to extend the rewards to our communities, as well. By providing unique experiences for our customers, we can help uplift their lives and the wider community we live in,” Bianca Wong, Head of Globe’s Feel Valued Tribe shared.