True Digital PH and the Philippine Retailers Association talk about digital transformation - TrueID

True Digital PH and the Philippine Retailers Association talk about digital transformation

TrueID ClickMay 18, 2021


The year 2020 was eventful for True Digital Philippines. The company, which had been around for less than a year in the Philippines at the time, had yet to officially introduce themselves in the market when the lockdown was enforced. Despite these circumstances, they launched TrueID Philippines, a digital lifestyle platform offering free curated content. 

READ: Keep the summer spark alive with free feel-good content on TrueID

Since then, the organization has quickly expanded, remotely onboarding employees and establishing its digital solutions for businesses.

True Digital Group (TDG) is a subsidiary of True Corporation, a leading communications conglomerate known for its mission in enabling digital transformation not only in Thailand, but also throughout Southeast Asia. Its local arm, True Digital Philippines, assists TDG in catering to the Filipino market. TDG, True Digital Philippines, and True Corporation are part of Charoen Pokphand (CP) Group, a Thailand-based conglomerate with various affiliates and investments globally.

This year, with collaboration and compassion as the key values, True Digital worked towards extending support for Filipino businesses so that everyone can thrive in the new normal. 

The company pursues this initiative through free digital transformation (DX) consultations and workshops such as the upcoming Thought Leadership Series (TLS) with the Philippine Retailers Association (PRA).

The Thought Leadership Series provides an opportunity to learn from experts and business leaders who will share relevant information and insights to help retailers become agile and adaptive during these changing times. This year, True Digital Philippines was chosen as one of the participants. 

With PRA’s reputable position in the industry and impressive roster of professionals, the partnership would create a lively exchange of ideas that greatly benefit the industry.

First established in 1976 under the name Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI), the PRA has since then become an internationally recognized association with over 400 member companies. 

The True Digital-led TLS talk will be held on June 2 at 2:00pm covering the topic of “Recalibrating Retail CX in the New Normal with Digital Technologies.” 

The webinar will focus on maintaining momentum after reestablishing one’s business in the new normal. True Digital’s panel of esteemed industry speakers Dindo Marzan (True Digital and TrueID), Marina Fanelli (Local Pulse), Hemanth Rao (Crave), Paolo Realista (Intel Corporation), and Dickie Buhain (True Digital and Raydiant), will teach techniques and strategies that will improve retail CX through digital transformation. The event will be moderated by JT Solis (MAYANI). 

For business owners interested in attending the webinar you may visit the Philippine Retailers Association events page on their official website. 

Through this webinar, retailers can explore the sweeping expanse of the digital landscape and continue business during the post-pandemic season and beyond, so business owners should not miss this opportunity!

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