Using social media as a powerful tool, digital powerhouse GMA Public Affairs is encouraging more Filipinos to get vaccinated against the coronavirus and help curb its spread through informed choices by launching the online advocacy campaign “#JabWellDone.”
Unveiled this April, “#JabWellDone” is a two-pronged communication campaign that seeks to address the public’s hesitancy on getting inoculated against the coronavirus. First, it provides answers to frequently asked questions about the COVID-19 vaccines. Second, it features the narratives of Filipinos all over the world who have already received the vaccine—especially the seniors, medical frontliners and persons with co-morbidities—as a way of allaying the doubts of Filipinos still reluctant to receive the vaccine by sharing real stories they can resonate with.
With over 1.5 million COVID-19 vaccine administered as of April 20, 2021 based on the Department of Health’s report, the Philippines aims to achieve herd immunity against the virus that caused the global pandemic. Yet aside from the limited doses available in the country, the end of the pandemic remains elusive due to Filipinos’ plummeting vaccine confidence. Amid the rise of COVID-19 cases in the Philippines, 6 out of 10 Filipinos are still hesitant to get vaccinated, a recent survey from Pulse Asia revealed.
The Philippines remains the number one country in terms of time spent on social media (according to Digital 2021 Global Overview Report) and GMA Public Affairs sees this as an advantage to inform more Filipinos about the government’s COVID vaccination programs.
“#JabWellDone” has since earned praises and positive feedback from netizens. During the first week of the campaign, GMA Public Affairs’ social media initiative organically reached over 8 million users on Facebook alone. The team behind the campaign also received hundreds of testimonials from Filipinos around the world who shared their experience before, during, and after getting the vaccine using the official hashtag “#JabWellDone.”
On the home front, various GMA News and Public Affairs personalities eagerly showed their support to the campaign by sharing their own #JabWellDone experience on their personal social media accounts. Some of them were Born To Be Wild host Doc Ferds Recio and GMA News reporters Saleema Refran and Tina Panganiban-Perez.
Kapuso employees also shared their vaccination stories on social media to encourage their families and friends to get vaccinated as soon as they have the opportunity to do so.
Filipinos deserve an informed decision on matters that concern them, especially when it comes to their health. And “#JabWellDone” aims to keep the public equipped with the right tools so that they can make the right decision.
For more information on the “#JabWellDone” campaign, follow GMA Public Affairs’ social media accounts on Facebook, Twitter, Instagram, and TikTok.