Vivamax celebrates milestone: No. 1 entertainment app on Google Play - TrueID

Vivamax celebrates milestone: No. 1 entertainment app on Google Play

LionhearTVAugust 29, 2021

Boss Vic Del Rosario’s dream in bringing entertainment directly to Filipinos here and abroad got fulfilled through Vivamax as it celebrated on August 19, its latest milestones in just six months—reaching 600,000 subscribers and 30+ title releases.

In a span of half a year, since Vivamax was launched on January 29 this year–it already had 500 titles of mixed Filipino and Tagalized Hollywood and Asian contents.

However, Boss Vic’s team is not far from over as they promised to add at least 15 new contents every week–a combination of originals, premieres, exclusives, and all-time favorites.

According to Ronan de Guzman, Vivamax’s chief operating officer, they promised Filipinos 35-40 movies for 2021, but upon discovery, they found out that 50 films in total will be released by Vivamax at the end of the year.

“Nakita namin within the 12-month-period, we will finish 50 movies. 10 more or 40 man yung napangako namin,” De Guzman revealed.

Among the movies that were recently released by Vivamax, COO and president, Vincent Del Rosario, admitted that their Ang Babaeng Walang Pakiramdam and Paglaki Ko Gusto Kong Maging Pornstar that currently trending on their platform.

“We publish the ano naman eh top 10 every Monday, over the weekend we come up with it. Linggo lingo nagbabago siya.Pero for now what I can say, it’s a toss between Babaeng Walang Pakiramdam at Paglaki ko Gusto Ko Maging Pornstar.'”

Aside from the two hit original movies, Vivamax also released films and concerts such as Tala: The Film Concert, Revirginized, Death of A Girlfriend, Gluta, Silab, Nerisa, Ikaw at Ako at Ang Ending, Kaka, Parang Kayo Pero Hindi, The Other Wife, and Pakboys Takusa.

In the meantime, there are also upcoming projects currently in the pipeline for stars like Anne Curtis, Sarah Geronimo, Aga Muhlach, Bela Padilla, Cristine Reyes, Empoy, Alessandra, Julia Barretto, Toni Gonzaga, Alex Gonzaga, Matteo Guidicelli, John Arcilla, JC Santos, Xian Lim, Andew E, Diego Loyzaga, Barbie Imperial, Carlo Aquino, JM de Guzman, Sue Ramirez, McCoy de Leon and Elisse Joson, and many others.

Meanwhile, Del Rosario also discovered that Filipinos are being hooked on new Korean titles and are planning to add more of them.

“Nakita namin minsan magugulat ka na ah ‘eto pala papanuorin.’ Yung time na ‘yon matagal na panahon na kasi nakalipas… Pero sa bago naman, we saw that there’s a huge interest in new Korean titles.”

Netflix and iQyi are the biggest competitors in the streaming platform industry. However, for Del Rosario, it does not concern him since he sees Vivamax as a ‘complimentary.’

“I think obvious naman yung Netflix. Pero kami in Viva, in Vivamax, we see as parang complimentary [ang] subscription ng mga tao…we’re okay to be a complimentary offering sa mga Pinoy,” he said.

When it comes to targeting Filipinos across the globe, Del Rosario admitted that iWant and iWantTFC are Vivamax’s biggest competitors. But again, he is not concerned with the two streaming platforms since it is a ‘very healthy competition.’

“Sa labas naman when we target Filipinos abroad, ang aming kasabayan sa marketplace ay yung iWant or TFC. Again, complimentary din naman din yun dahil content ng isa cannot be found or seen on the other platform. So okay naman, ang saya. It gives the Pinoys freedom to choose.”

Vivamax is truly going global as it continues to expand its reach which is currently available in Japan, Singapore, Hong Kong, Malaysia, the Middle East, and Europe, with plans to roll out in Australia, New Zealand, and North America in the next few months.

Read More